How Fashion Industry Works

How Fashion Industry Works

History

Western fashion has evolved over the centuries.

16th century Europe saw tailored dresses with broad shoulders and heavy-cut velvet embellished with intricate lace and fine gold. It was mainly seen in the styles worn by the nobility. Fast forward two centuries and women's fashion featured domed skirts and waists.

Western society in the 20th century supported the legs with short skirts. As the fashion industry evolved, designers developed new designs and brought new fabrics into style.

In the 19th century, English settlers brought the textile industry to the US. Women were brought to America during the 1800s.

As tailors noticed similarities among the women they sewed, they created patterns. Thus, model building was born.

Apprentices learned patterns and how to make them, becoming designers and dressmakers. The fashion industry has now evolved into a mega marketing industry.


Importance

The fashion industry comprises clothing manufacturers, designers, models, behind-the-scenes makeup and hair artists, merchandisers, and buyers.

The single element common to these roles is that these professions are highly creative. Each specialist is trained in a highly specialized field.

The fashion industry is essential to the culture of every society because each designer's by-products provide the style or identity of the person wearing the clothes. Clothing is an identity marker, and the fashion industry is vital to transforming individuals solely through the clothes they wear.


Function

Apart from designing one-piece wonders for elite clients like Hollywood mega-stars, it acts as a catalyst for more frugal clothing designs, and the fashion industry adorns us all. Whether it's famous brand-name jeans or brands sold only by retail chain stores, the fashion industry is the source of all designs, material choices, and marketing through models showing clothes on the runways of Paris, Milan, or New York.


Types

The fashion industry consists of two primary sectors: ready-to-wear (couture) and haute couture (haute couture).

Ready-to-wear makes up the bulk of fashion because it is less expensive and more accessible than haute couture. Designers who show promise can make their mark by designing a hot coater.


Geography

The fashion industry is spread all over the world. Western societies have transformed drastically from previous centuries. Asian cultures, like India's enormous Bollywood film industry, employ a diverse and talented pool of designers who adorn the heroines and heroes of each film.

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